Philosophy

If you catch Cassidy in the moment of why she does what she does you will need a chair to sit and maybe even a coffee! At the core of She Fine Jewellery is a passionate and driven woman who believes that everyone should have a positive and informed jewellery design experience.

Besides a few other big-ticket items in your life, choosing a ring (just like choosing a life partner) is one of the most important decisions you will make. The process should have you feeling at ease, confident and above all calm that you are in good hands.

For our bespoke customers, Cassidy will take your inspirational reference images and some ideas of her own and create a bespoke digital design that will bring your dream to life. For those wanting a more classic and timeless design, Cassidy has created her ‘Ready to Make’ collection.

A key part of the process is sourcing and selecting your perfect diamond or gemstone to fit your desired look and budget. Whether you are looking for a white diamond, coloured diamond or gemstone, this stage by far can be the most overwhelming part. Cassidy will do all the sourcing and shortlisting for you by tapping into her widespread and trusted network of both local and global suppliers.

The point of difference Cassidy wishes to make here, is that each person and therefore ring is special and deserves one-on-one care. You will be guided the whole way through to completion with a thoughtfully sourced and created piece that was intentionally made with you and your partner in mind.